Self-Esteem and Direct Versus Indirect Forms of Self-Enhancement

Two studies explored the relation between self-esteem and self-enhancement biases. It was proposed that people with high self-esteem engage in forms of self-enhancement in which the self is directly linked to positive identities and outcomes, whereas people with low self-esteem engage in forms of self-enhancement in which the self is indirectly linked to positive identities and outcomes. To test the hypothesis, we examined group favoritism as a function of self-esteem and group involvement. As expected, high self-esteem subjects were most apt to display favoritism when they were directly involved in group processes, whereas low self-esteem subjects were most apt to display favoritism when they were not directly involved in group processes. Furthermore, consistent with the view that these tendencies reflect a motivated desire to enhance self-worth, these effects were less evident after subjects had received positive feedback than after they had received negative feedback. The discussion centers on the nature of high and low self-esteem and the influence of self-enhancement and self-consistency motives in social behavior.